LIVADUR® by Alzchem: New Look, Proven Quality
Trostberg, November 18, 2025 – Fresher, more modern, and clearer in appearance: LIVADUR® now presents itself in a new look. With a contemporary design and an expanded target audience approach, the nutrient trio for healthy muscles is now appealing to an even broader group. At the same time, it remains true to its high standards of quality, effectiveness, and innovation.
LIVADUR® is a scientifically backed and unique combination of the micronutrients creatine, magnesium, and vitamin D3. It has been proven to support muscle function, recovery, and physical performance. Featuring pure creatine “Made in Germany,” the product was previously aimed primarily at Best Agers and individuals with specific needs related to muscular issues. With the relaunch, the brand is now also targeting younger, health-conscious individuals aged 30 and above who value an active lifestyle – whether after sports or a long day at work.
“Our relaunch turns the product into a lifestyle highlight – fresher, more modern, and perfectly tailored to customer needs! LIVADUR® is an ideal daily companion – and that’s now reflected in the design as well,” says Martina Spitzer, CSO of the Alzchem Group.
Proven Quality – New Direction
Despite the new appearance, LIVADUR® remains committed to its high quality standards: strength, energy, and recovery – visible and tangible. LIVADUR® is vegan, free from gluten, lactose, sugar, and artificial colorants. Meanwhile, the nutrient trio for healthy muscles is now also available in the webshop, on Amazon, in fitness studios, and in the practices of naturopaths and physiotherapists
The relaunch makes it easier for consumers to navigate and marks a step forward in the brand’s evolution: LIVADUR® as a daily companion for a modern, active lifestyle – true to the motto: “More power for your everyday life.”
Contact
Robert Alber
VP Human Nutrition, Alzchem Group
About Alzchem
Alzchem is a globally active specialty chemicals company that is one of the market leaders in most of its fields of activity. Alzchem offers answers to various global developments such as climate change, population growth and increasing life expectancy. We deliver solutions through brands and products of the highest quality and through a sustainable vision to help shape global developments.
The company sees interesting growth prospects for itself in the areas of human and animal nutrition and agriculture in particular. As a result of population growth, it is necessary to achieve efficient food production. Pharmaceutical raw materials and creatine products can contribute to a healthy old age as life expectancy increases. Alzchem is facing up to the goal of sustainability arising from climate change in the field of renewable energies and across the entire company. The fields of fine chemicals and metallurgy offer just as great a perspective.
Alzchem Group AG’s broad product range includes dietary supplements, precursors for PCR tests and pharmaceutical raw materials. These offerings are the company’s response to global trends and developments. Alzchem is ideally positioned in this respect and considers itself well prepared for an environmental future and global developments.
The company employs around 1,730 people at four production sites in Germany and a plant in Sweden, as well as three sales companies in the USA, China and England. Alzchem generated Group sales of EUR 554.2 million and EBITDA of EUR 105.3 million in 2024.