Partners from the Very Beginning: Creapure® Continues Successful Collaboration with HYROX for the 2025/2026 Season
Trostberg / Hamburg, Tuesday, December 2, 2025. Alzchem Group, manufacturer of the premium creatine Creapure®, and HYROX, the world’s leading fitness event series, are extending their partnership for the 2025/2026 season. Both companies share the goal of further expanding their position in the global fitness community and supporting athletes worldwide with high-quality, scientifically backed products. Since 2018, Creapure® has accompanied HYROX’s growth as a partner.
Joint Goals of the Partnership
The renewed collaboration between Creapure® and HYROX aims to further strengthen both brands’ leading roles in the fitness world. The focus is on the following priorities:
- Growing Together: Leveraging HYROX’s international reach to strengthen both brands’ presence in key markets.
- Creapure® as a Reliable Quality Standard: Consolidating Creapure®’s market position as the world’s leading creatine brand.
- Tangible Brand Experiences: Joint activities and product campaigns – especially around the Creapure® product in the official HYROX range.
- Long-term Vision: Creating a close connection between training, nutrition, and science to sustainably position the brands in the global fitness market.
Creapure® as Title Partner at International HYROX Events
As part of the partnership, Creapure® will take on the title partnership at four international HYROX events in the 2025/2026 season:
- Creapure® HYROX Rio de Janeiro – November 29, 2025
- Creapure® HYROX Vienna – February 6–8, 2026
- Creapure® HYROX Houston – March 27–29, 2026
- Creapure® HYROX Lyon – May 21–24, 2026
These events are expected to attract tens of thousands of athletes and a million-strong audience via HYROX’s digital channels.
Additional Presence at Further HYROX Events
In addition, Creapure® will be present at four more events in Europe and the USA to make the brand even more tangible. With these event appearances, Creapure® brings its brand message – “Pure. Proven. Perfect.” – directly to the HYROX community and offers athletes insights into the effects and quality of creatine monohydrate.
Statements on the Partnership
Martina Spitzer – CSO, Alzchem Group:
“HYROX stands for performance, community, and measurable progress – values that perfectly match Creapure®. Together, we are driving further development in the fitness sector.”
Christian Toetzke – Founder & CEO, HYROX:
“With Creapure® as a partner, we combine athletic excellence with scientifically based nutritional supplements. This collaboration strengthens our mission to inspire people worldwide to lead a healthy, performance-oriented lifestyle.”
About HYROX
HYROX is one of the world’s most innovative fitness and sports brands and was named one of TIME’s 100 most influential companies in 2024. HYROX is the global sport of fitness racing and inspires people worldwide to engage in healthy physical activity and participate in competitions. HYROX connects training communities around the world with a sport, a training methodology, and a lifestyle that is accessible to everyone and conveys the transformative power of training and competition.
About Creapure®
Creapure®, produced by Alzchem Trostberg GmbH, is the world’s leading premium creatine monohydrate, known for its highest purity and quality “Made in Germany.” It is used by numerous international top brands in sports nutrition and stands for safety, transparency, and scientifically proven effectiveness.
Contact
Sabine Sieber
Vice President Corporate Communications & Investor Relations
Alzchem Group AG
Dr.-Albert-Frank-Str. 32
83308 Trostberg
Germany
About Alzchem
Alzchem is a globally active specialty chemicals company that is one of the market leaders in most of its fields of activity. Alzchem offers answers to various global developments such as climate change, population growth and increasing life expectancy. We deliver solutions through brands and products of the highest quality and through a sustainable vision to help shape global developments.
The company sees interesting growth prospects for itself in the areas of human and animal nutrition and agriculture in particular. As a result of population growth, it is necessary to achieve efficient food production. Pharmaceutical raw materials and creatine products can contribute to a healthy old age as life expectancy increases. Alzchem is facing up to the goal of sustainability arising from climate change in the field of renewable energies and across the entire company. The fields of fine chemicals and metallurgy offer just as great a perspective.
Alzchem Group AG’s broad product range includes dietary supplements, precursors for PCR tests and pharmaceutical raw materials. These offerings are the company’s response to global trends and developments. Alzchem is ideally positioned in this respect and considers itself well prepared for an environmental future and global developments.
The company employs around 1,690 people at four production sites in Germany and a plant in Sweden, as well as three sales companies in the USA, China and England. Alzchem generated Group sales of EUR 540.6 million and EBITDA of EUR 81.4 million in 2023.