Sports nutrition has been a focus for AlzChem dietary supplements for many years and Creapure® creatine monohydrate is recognized as the premium brand for creatine worldwide. Careful selection of raw materials, manufacturing under GMP conditions, and precise analytical control ensure the highest purity products. Creapure® offers benefits for everyone, young and old: for mental acuity, healthy bones, muscle rehabilitation, as well as improved endurance and muscle strength. Other dietary supplements include Alipure® alpha lipoic acid, the only commercially available product that is solvent free. Alipure® is a powerful antioxidant and can also alleviate certain symptoms associated with Type II diabetes.
LIVADUR®, AlzChem's first creatine consumer product for the 55+ target group, has been available in selected pharmacies in Germany since March 2019.
In the VitaPlus pharmacies and the pharmacies with screens from the ApoVid GmbH, LIVADUR® was positioned in the front row as the featured product for the month. Trained specialists, POS material and a video clip were included in the promotional activities to drive sales.
The information gained from these initial collaborations...