Third season, next level: Creapure® and FC Bayern Basketball extend their partnership
Trostberg/Munich, September 2026 – The partnership between Creapure®, the world's leading brand for premium-quality creatine monohydrate made in Germany, and FC Bayern Basketball is entering the next stage. Following two successful seasons together, both partners have extended their collaboration and significantly expanded it for the 2026/27 season. The new agreement marks their third consecutive season as partners and underscores their shared commitment to performance, quality, and sustainable development in elite sports.
A special focus of the expanded partnership will be the MCA Dancers. During the 2026/27 season, Creapure® will serve as the official presenter of the cheerleaders, creating a visible presence during performances at both BMW Park and SAP Garden. The activation includes extensive branding across digital advertising platforms during cheerleader performances, as well as a variety of attention-grabbing presentation formats within the game-day environment.
In addition to this new activation, Creapure® will continue as an Official Gold Partner and the Official Creatine Partner of FC Bayern Basketball. The partnership includes a wide range of joint marketing and communications initiatives, digital activations, and the use of brand and player rights.
"We are delighted to continue and further expand our successful collaboration with FC Bayern Basketball. Over the past two years, we have seen how closely our brand values align. By adding our presence around the MCA Dancers, we are creating additional emotional touchpoints with fans and further strengthening awareness of Creapure® in an authentic sporting environment," says Martina Spitzer, CSO at Alzchem.
The club also views the continuation of the partnership very positively. The long-term collaboration exemplifies the trust and shared belief that peak athletic performance on the court and scientifically backed nutritional components are the perfect combination.
With the launch of their third season together, both partners are opening a new chapter in their successful collaboration and sending a strong signal for performance, innovation, and sustainable sporting success.
Naturally, FC Bayern Basketball's professional players rely on creatine themselves and, of course, on Creapure®. In elite sports, where maximum performance and absolute safety from prohibited substances are essential, Creapure®, produced in Germany, stands for the highest standards of purity and uncompromising quality.
About Creapure®
Creapure® is the world's leading brand of creatine monohydrate and is manufactured exclusively in Germany by Alzchem Trostberg GmbH. For more than 30 years, Creapure® has stood for outstanding quality, purity, and scientific excellence, earning the trust of elite athletes, ambitious recreational sports enthusiasts, and health-conscious consumers in more than 100 countries worldwide.
About FC Bayern Basketball
FC Bayern Basketball is one of Europe's leading basketball organizations and the only German team competing in the continent's premier club competition, the EuroLeague. Hosting domestic and international home games at SAP Garden and BMW Park, the club attracts hundreds of thousands of fans each year and is recognized for sporting excellence, innovation, and professional youth development.
Contact
Robert Alber
VP Human Nutrition, Alzchem Group
About Alzchem
Alzchem is an internationally leading ingredients company that provides sustainable solutions for global challenges such as climate change, population growth, defense, and rising life expectancy with highly functional specialty products. Its portfolio includes products that are highly relevant to its customers’ end uses. Alzchem is positioned as the global market leader in numerous niche markets.
The ingredients produced by Alzchem are used in human and animal nutrition as well as in agriculture, among other areas. They thus make an important contribution to efficiently securing the global food supply. Pharmaceutical raw materials and high-quality creatine products also support healthy aging and modern health concepts. In addition, Alzchem is active in the fields of renewable energies and customer-specific specialty syntheses, as well as with essential high-performance products for safety-related applications. Consistent “Made in Germany” production stands for the highest quality, technological expertise, and reliable supply security.
With over 1,700 employees at four locations in Germany, one plant in Sweden, and three sales companies in the USA, China, and England, Alzchem generated sales of EUR 562.1 million and EBITDA of EUR 116.5 million in 2025: