LIVADUR® - The creatine supplement for Best Agers
100 % - MADE IN GERMANY
LIVADUR® - The dietary supplement with pure creatine
Create your life actively

LIVADUR®

LIVADUR® is AlzChem’s first creatine product for consumers and is specially designed for the age group 55+. The monthly package that contains 30 sachets enables the health-conscious “Best Ager” to consume the perfectly balanced amount of 3 g of creatine in a tasty strength drink every day in a very user-friendly way. A single sachet contains exactly 3 g creatine together with a little sweetener and citric acid. The content of a sachet is dissolved in a liquid and consumed once a day.

As early as April 2017, the European Commission followed the scientific opinion of the European Food Safety Authority (EFSA) and for a new health claim for creatine submitted by AlzChem: “The daily intake of creatine can increase the effect of strength training on the muscular strength of adults over 55 years of age.”

With this scientifically proven second Health Claim on creatine, it is now possible to promote LIVADUR® especially to the target audience of health conscious, active people in their prime. Studies have shown that taking creatine in combination with moderate strength training is beneficial for muscle maintenance as one grows older.

The decreasing muscle power associated with ageing is a major issue in the 55+ target audience. Prevention plays an important role here in order to provide for health and well-being in old age at an early stage. In addition, this target audience continues to grow due to demographic change! AlzChem therefore sees great growth potential and prospects of success for LIVADUR®.

Nina Zehrmann

Nina Zehrmann

T +49 8621 86 3594
nina.zehrmann@alzchem.com

News

Creapure® is pure creatine monohydrate and is produced by AlzChem in Germany under the highest GMP quality standards. Hannes Aigner is regarded as one of the elite kayakers in canoe slalom ever since he won his first international medals at the age of 17 at the 2006 Junior World Championships in Solkan (Slovenia). In the following decade, he won a total of six gold, six silver and two bronze medals, both in youth championships, as well as on the big stage at European Championships, World...
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For many years, the AlzChem Group has been producing creatine monohydrate under the brand name Creapure® in the heart of Bavaria, the Chiemgau region. Both professional and recreational athletes from all over the world rely on the purity and effectiveness of Creapure®. But what do we need creatine for? And why does it come from Trostberg?   “Creatine is a substance that is essential for the survival of the body and is particularly important for the energy supply of the cells,”...
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​LIVADUR®, AlzChem's first creatine consumer product for the 55+ target group, has been available in selected pharmacies in Germany since March 2019. In the VitaPlus pharmacies and the pharmacies with screens from the ApoVid GmbH, LIVADUR® was positioned in the front row as the featured product for the month. Trained specialists, POS material and a video clip were included in the promotional activities to drive sales. The information gained from these initial collaborations...
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Trostberg, March 15, 2019 – With its creatine product LIVADUR®, AlzChem Group AG will be addressing end consumers directly for the first time as of March 2019. The target audience consists of active people aged 55 and over who want to prevent the age-related decline in muscle strength and thus maintain their high quality of life and fitness. The dietary supplement is based on the already very successful product Creapure®, the only creatine product manufactured in Germany that is supplied to the...
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Events

2019-12-02 to 2019-12-05
The Fi Europe brings together the world's leading food and beverage suppliers, research and development, production and marketing specialists and showcases the most diverse range of new and innovative ingredients and services. Join us this year...
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