​​LIVADUR® available March 2019 in German pharmacies

​LIVADUR®, AlzChem's first creatine consumer product for the 55+ target group, has been available in selected pharmacies in Germany since March 2019.

In the VitaPlus pharmacies and the pharmacies with screens from the ApoVid GmbH, LIVADUR® was positioned in the front row as the featured product for the month. Trained specialists, POS material and a video clip were included in the promotional activities to drive sales.

The information gained from these initial collaborations will be instrumental in a national expansion of the distribution in the next stage.

©AlzChem Group AG ©AlzChem Group AG
​©AlzChem Group AG ©AlzChem Group AG
​©AlzChem Group AG ©AlzChem Group AG
Nina Zehrmann

Nina Zehrmann

T +49 8621 86 3594
nina.zehrmann@alzchem.com