LIVADUR® available March 2019 in German pharmacies
LIVADUR®, AlzChem's first creatine consumer product for the 55+ target group, has been available in selected pharmacies in Germany since March 2019.
In the VitaPlus pharmacies and the pharmacies with screens from the ApoVid GmbH, LIVADUR® was positioned in the front row as the featured product for the month. Trained specialists, POS material and a video clip were included in the promotional activities to drive sales.
The information gained from these initial collaborations will be instrumental in a national expansion of the distribution in the next stage.