LIVADUR®

​LIVADUR®, AlzChem's first creatine consumer product for the 55+ target group, has been available in selected pharmacies in Germany since March 2019.

In the VitaPlus pharmacies and the pharmacies with screens from the ApoVid GmbH, LIVADUR® was positioned in the front row as the featured product for the month. Trained specialists, POS material and a video clip were included in the promotional activities to drive sales.

The information gained from these initial collaborations will be instrumental in a national expansion of the distribution in the next stage.

Trostberg, March 15, 2019 – With its creatine product LIVADUR®, AlzChem Group AG will be addressing end consumers directly for the first time as of March 2019. The target audience consists of active people aged 55 and over who want to prevent the age-related decline in muscle strength and thus maintain their high quality of life and fitness. The dietary supplement is based on the already very successful product Creapure®, the only creatine product manufactured in Germany that is supplied to the dietary supplement industry specifically for sports nutrition.