AlzChem Global
Agriculture

LIVADUR®

AlzChem Group launches LIVADUR®, its first product for end customers

Trostberg, March 15, 2019 – With its creatine product LIVADUR®, AlzChem Group AG will be addressing end consumers directly for the first time as of March 2019. The target audience consists of active people aged 55 and over who want to prevent the age-related decline in muscle strength and thus maintain their high quality of life and fitness. The dietary supplement is based on the already very successful product Creapure®, the only creatine product manufactured in Germany that is supplied to the dietary supplement industry specifically for sports nutrition.

​​LIVADUR® available March 2019 in German pharmacies

​LIVADUR®, AlzChem's first creatine consumer product for the 55+ target group, has been available in selected pharmacies in Germany since March 2019.

In the VitaPlus pharmacies and the pharmacies with screens from the ApoVid GmbH, LIVADUR® was positioned in the front row as the featured product for the month. Trained specialists, POS material and a video clip were included in the promotional activities to drive sales.

The information gained from these initial collaborations will be instrumental in a national expansion of the distribution in the next stage.

LIVADUR® – the Energizer with pure creatine – Radio Broadcast on Klassik Radio on 1 February 2020

As of now, LIVADUR® will be promoted on broadcast nationwide. Pharmacist Nina Zehrmann will talk about LIVADUR® within the context of Klassik Radios show the “Gesunde Stunde”.

 

It is mainly about the positive effects of the "fuel" creatine:

LIVADUR® can help you to counteract the age-related breakdown of strength and muscle mass. Creatine is not only important for healthy aging; it might also support cognitive functions, e.g. improving memory.

 

Getting older healthy and with more strength and energy. More performance and muscle maintenance thanks to exercise with creatine, the "power star" in our body.

It cannot be denied - we are all getting older! But more than ever before, we have it in our own hands what this aging looks like. With creatine in the form of the dietary supplement LIVADUR® we can grow older healthily with more strength and energy, because daily intake can effectively counteract the age-related loss of muscle mass and strength.

You can look forward to a very interesting radio-show. Listen to the “Gesunde Stunde” on Saturday September 12th from 5 to 6 p.m..